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How To Create An Authentic Employer Brand? Why is Employer Brand Important In Recruitment?

How To Create An Authentic Employer Brand? Why is Employer Brand Important In Recruitment?

❤️ Pulse by healthjobhub

Facebook Live Talk Show

Date: 2nd August 2020

Time: 8:15am MST

Host: Prasanthi Naidoo


Episode: #4

Season: 2

Special Guest: Serge Boudreau, Founder of The Recruitment Flex Podcast & Talent Acquisition Leader

Hello and welcome to our Facebook Live Talk Show, Pulse by healthjobhub. I am Prasanthi Naidoo the founder of On today’s show we are going to be sharing with you #tips and advice on how to create an authentic employer brand.

I am super excited to introduce my Special Guest, Serge Boudreau, Founder of The Recruitment Flex Podcast and highly successful Talent Acquisition Leader.

Good Morning Serge, thank you for joining us. How are you today?

Serge, for all our new viewers who missed part 1 of our show, please share with us a little more about yourself and the exciting work that you do.

To all those streaming live, if you have any questions for Serge, please free to post in the live chat.

To watch the full talk show and to hear Serge's responses, please checkout our YouTube video here:


Here's what we covered:

List of questions:

  1. Serge today I wish to start off with the basics, what is employer brand?
  2. Why is employer brand important in recruitment?
  3. How is employer brand different from consumer brand and how do consumer brand and employer brand interact with each other?
  4. What are your top tips and advice to employers to create an authentic employer brand?
  5. What would it take for employers to create great video content for their employer brand? (stock photos vs real photos)
  6. How do you think employment brand will change post COVID?

Great insights! Thank you Serge for being on our show Pulse by healthjobhub today and giving our viewers awesome tips and advice.

Special thanks to all our amazing viewers! Thank you for joining us live and thank you for watching this video!

Don’t forget, if you enjoyed our show please smash the like button, follow us on Facebook. Subscribe to our YouTube channel And please share with your network!

Thank you! Stay safe! & God Bless!


For those who missed Part 1, please find our YouTube video here:


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