Confidential
El Segundo, CA 90245, USA
The Salesforce Business Analyst is responsible for the strategic management of the company’s Salesforce CRM. This position will perform a variety of functions with a focus on analyzing patient data to provide reporting and insights for operations, finance, and marketing teams in support of driving patient appointments while boosting brand and patient loyalty.
At this time, the Company is conducting a confidential search and all company details will be provided to candidates selected to move forward to a phone interview stage.
Core Responsibilities:
Responsible for hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging. Partner with cross functional stakeholders to develop predictive models and patient segmentation studies to predict patient response rate, patient frequency rate, patient loyalty, and patient life-time value (LTV). Measure, analyze, and report performance metrics to key stakeholders. Drive long-term...